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Setting up Conversions for Paid Campaigns in Meta Business Manager
Setting up Conversions for Paid Campaigns in Meta Business Manager
Rob Sharp avatar
Written by Rob Sharp
Updated over a week ago

Digivizer uses the Objectives you’ve set on your Campaigns in Meta Business Manager to determine which conversion values to show.

Here’s how you can set up a Campaign with a Conversion Objective:

  1. Firstly, log into Meta Business Manager

  2. Ensure you’re on the correct account by checking the name in the drop-down on top left of the page matches your Business

  3. Click on Campaigns so that all your current campaigns are shown

  4. Choose + Create to begin creating a new campaign

  5. The key to getting the correct conversion value is to correctly choose your campaign objective. Since we’re interested in conversions, we’ll choose a Conversion campaign objective.

  6. Next, we choose a name for our campaign. At Digivizer, we favour a format that will help us understand the campaign purpose e.g. BOFU – Search – AU – Feature | Social Analytics, however you can name this however you like.

  7. From here add your audience, adsets and ads, as you need

  8. Ensure that you've set up your Facebook Pixel and Conversion Events

  9. Conversions from this campaign will be shown in Digivizer

If you have any questions about setting up conversions, contact our support team via the in-app chat feature at the bottom right hand corner of your screen.

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