1. Go to your profile and tap in the upper right corner.

  2. Tap Settings.

  3. Tap Account.

  4. Tap Switch to Professional Account.

  5. Tap Business.

  6. If you'd like, you can follow the steps to connect your professional account to a Facebook Page associated with your business. This step is optional, but will give you access to significantly better data on how your customers are reacting to your Instagram content. At this time, only one Facebook Page can be connected to your professional account.

  7. Add details, like your business category and contact information.

  8. Tap Done.

With a professional account, you'll be able to access business features and Instagram Insights. These tools can help you understand who is engaging with your business on Instagram.

You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit Profile. Go to Profile Display under Public Business Information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

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