Digivizer uses the Objectives you’ve set on your Campaigns in Meta Business Manager to determine which conversion values to show.
Here’s how you can set up a Campaign with a Conversion Objective:
Firstly, log into Meta Business Manager
Ensure you’re on the correct account by checking the name in the drop-down on top left of the page matches your Business
Campaignsso that all your current campaigns are shown
+ Createto begin creating a new campaign
The key to getting the correct conversion value is to correctly choose your campaign objective. Since we’re interested in conversions, we’ll choose a
Next, we choose a name for our campaign. At Digivizer, we favour a format that will help us understand the campaign purpose e.g.
BOFU – Search – AU – Feature | Social Analytics, however you can name this however you like.
From here add your audience, adsets and ads, as you need
Ensure that you've set up your Facebook Pixel and Conversion Events
Conversions from this campaign will be shown in Digivizer
If you have any questions about setting up conversions, contact our support team via the in-app chat feature at the bottom right hand corner of your screen.