It’s easy to monitor influencer activity with Digivizer’s “Earned Media” tab. The key thing you have to remember is that initially, only posts with your tracked hashtags and your brand name will show up on the Earned page.

That means if you want to run an influencer campaign and monitor it with Digivizer, you will either have to:

  • Ask your influencers to use your brand hashtag or handle (e.g. #digivizer or @digivizer), or

  • Contact Digivizer’s support team via the bubble in the bottom right hand corner to add a unique campaign hashtag to your account

Whichever you choose, once your influencers begin posting with the proper hashtags or handles, those relevant posts will show up in your Earned tab. You can then monitor the influencers’ activity and the performance of their posts when you’re ready to, rather than when the campaign is over!

Your influencers' basic social media metrics (e.g. likes and comments) will be available immediately via the Earned Media tab as you can see. If you're keen to get access to the full range of your influencers' social media metrics (including impressions and engagement rate), you can invite influencers to Digivizer, which will enable them to grant you permission to access their metrics securely.

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