Digivizer pulls all your insights as they are set within your native platforms. We do not re-configure or edit your data or analytics. If you are on Digivizer's web performance tab and are seeing no metrics available under 'Goals', cannot sort by these goals in Traffic source, or filter by them in the Paid media performance search bar, this is because you are yet to set up goals in Google Analytics.
WAIT, WHAT EXACTLY IS A GOAL?
In a nutshell, Goals measure how well your site fulfills your target objectives. When one of these objectives is completed, you have achieved one of your goals and as a consequence contributed to the success of your business. Goals can vary depending on what you are setting out to achieve - it could include making a purchase, or perhaps submitting a form, or subscribing to an email newsletter.
HOW TO SET UP GOALS IN GA:
NOTE: Before you jump into Google Analytics, a reminder you will need the Editor role at the view level to perform the following tasks.
In the VIEW column, click Goals.
Click + NEW GOAL or Import from Gallery to create a new goal, or click an existing goal to edit its configuration.
If you need more clarity on how to add more goals, what type of goals there are available on Google Analytics, or how to reconfigure/edit a goal, you can read more here.