Search Queries Performance data is presented in two ways;
Exact Match Search Query Driving The Most Clicks which provides you with visibility as to the highest exact search query or phrase that generates the most traffic to your website.
Performance of Keywords You're Tracking which provides an aggregate view of the total performance of all tracked keywords you have selected.
Exact Match Search Query Driving The Most Clicks
This emphasizes the significance of a single, precise search query that generates the highest number of clicks. It provides you with visibility as to the highest exact search query or phrase that generates the most traffic to your website.
Despite where you think you should be focussed, the Exact Match Query Driving The Most Clicks is our way of showing you where you are actually winning - whether it is the right keywords or not. If your Exact Match Search Query is not what you expect - you will need to urgently review your SEO strategy.
In a healthy SEO state, your Exact Match Query Driving The Most Clicks and the Performance of Keywords You’re tracking, would match.
Key takeaway: this data represents every time someone has searched for that exact phrase in Google and your website was shown and shows you where you are actually winning.
Note: You cannot edit this Search Query. Digivizer automatically displays the search Query that meets this criteria in the date range you are exploring.
Key metrics you can leverage:
Impressions: The number of times a user saw a URL from your website in their search results, excluding paid Google Ads search impressions.
Clicks: The number of clicks on your website URLs from a Google Search results page, not including clicks on paid Google Ads search results.
CTR: Clicks divided by Impressions, expressed as a percentage.
Pos (Initial date): Your website's ranking position on the search results pages for a specific search term, as of the initial date when you selected that search term (day/month/year).
Pos (last date): Position ranking of where your site ranks on pages returned to the search term as at your last date of search selection (day/month/year). For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2).
Performance of Keywords You're Tracking
This communicates an overview of performance. It provides an aggregate view of the total performance of all tracked keywords you have selected. It encompasses all tracked terms being monitored within their broader usage within all the ways people use natural language for search.
Key takeaway: this data represents every time those words, plus any others, were searched in Google and your website was shown.
Note: You can choose the search queries that are best aligned with your strategy and start to track their performance over time.
Key metrics you can leverage:
Impressions: The number of times a user saw a URL from your website in their search results, excluding paid Google Ads search impressions.
Clicks: The number of clicks on your website URLs from a Google Search results page, not including clicks on paid Google Ads search results.
CTR: Clicks divided by Impressions, expressed as a percentage.
Avg. Position: Your website's ranking position on the search results pages for a specific search term, as of the initial date when you selected that search term (day/month/year).
Digivizer makes it easy to know exactly how people are searching to find your product or service, giving you clever insights to boost your organic content and paid ads performance. Leveraging Search Query data results in an uplift in the quality of traffic to your website ensuring you get greater conversion.
Start tracking Search Queries today!