On the Overview screen, you can get a top-level look at your social media content performance. Here you can start to analyze what is working and what isn’t.
You can adjust the time period in the date picker in the top right of the Overview Screen and the individual Social Account pages. By default, the date range is set to one week, but you can set it to whichever date range you want to see. Try viewing the content posted in the last month, or even the last year (though this might take a minute to load if you are a frequent social media poster!). You can only see data from up to 30 days before you connected your accounts to the Digivizer platform.
By default, the percentages next to each metric reported on the Overview Screen and the Channel Performance graphs in the Social Account pages compare this week’s content performance to last week’s. If you received more engagements this week than last week, for example, the percentage will be colored green and have an up arrow next to it (i.e. 49% more engagements than last week). If you received fewer engagements, it will be colored red and have a down arrow next to it (i.e. 49% fewer engagements than last week).
Connection Alert and Data Sync
Sometimes in order to keep your data current, you need to reconnect a certain social media account to the Digivizer platform. There will be a message at the top of your screen prompting you to do this as soon as possible, or else the data you see will be out of date!
You can see which accounts are up to date and which may be out of date by checking the green and red circles next to the social media account names. Green circles mean that the data is as up to date as it can be, and red means the data cannot be updated right now. You can hover over the circle to see the last time Digivizer downloaded data from the social media platform.
In this section, you can see a top-level summary of the performance of each of the social media accounts you have connected to the Digivizer platform. For each social media account, you can see:
You can see the total number of your followers for that account. There is also a graph and a percentage showing your follower growth for that period. The percentage to the right reports your period-on-period follower growth in relation to your total followers. So if you have 2000 followers and you gained 20 in this week, the percentage will be 1%. It won’t relate to how many followers you gained last week.
You can see the total number of engagements that account received for the time period you selected. This includes reactions, comments, shares, views and clicks. There is also a graph and a percentage showing your engagements compared to the period before. The percentage to the right of the graph is period-on-period (i.e. 49% more engagements than last week).
You can see the total number of video views that account received for the time period you selected. There is also a graph and a percentage showing your video views compared to the period before. If you didn’t share any video content on that account, this will show as N/A, the graph will be flat and the percentage will be 0%.
Total Social Accounts
This section tallies up your total followers, engagements and video views for the time period you selected.
Earned Media & Hashtags by Engagement
In this section, you can see up to four of the best performing (ranked by number of engagements) mentions of your social media accounts on Twitter and Instagram, or the best performing content on your branded hashtag. In terms of analyzing your social media performance, this section is key for highlighting who among your fans and followers is sharing the best content talking about you.