On the Overview screen, you can see all your connected social media accounts. You can click into each of these connected accounts to see the individual channel’s content and performance metrics. This gives you a more in-depth view of what might be working on Facebook in particular, for example.
Just like on the Overview page, you can adjust the time period of content you want to view. By default, this is set to this current week, so you’re seeing all the content posted this week, and all the percentages are whether your content is performing better or worse this week compared to last week.
On the left hand side of the page you’ll find a range of graphs giving a visual look at the metrics of your content in the date period you selected. The percentage to the right of the graph tells you whether the content is performing better or worse (or the same) as the content from the previous date period.
Hover over the “i” symbol to learn more about the metric. The metrics you see will change according to which social media account you’re viewing, as different social media platforms can have different metrics. If you’re looking at Facebook, for example, you’ll see graphs charting the performance of your page likes, post frequency, impressions, reach, video views, engagements, reactions, shares, comments, and click-throughs. On Instagram, though, you won’t see click-throughs, since Instagram doesn’t support that functionality.
You can hover over the graphs to see the results on particular dates. The graphs are slim by default. You can expand each of them by clicking the “expand” symbol in the top left corner of the graph panel. When you do this, you get more information about the graph results, the ability to click and drag to zoom in on the graph, and the ability to download the graph as an image or pdf (by clicking the hamburger icon, the three horizontal bars in the top left of the graph).
In this section of the page you can see all the content published on your social media channel for the time period you selected. It’s sorted in three columns, and post ranking goes from left to right (so the post in column 1, row 1, is the best performing piece of content, but the post immediately below it is ranked 4th).
In each post, you can see the date it was published in the top right corner. You can see the post copy and any visuals attached to the post. You can also see a breakdown of the individual post metrics - all the metrics that are available for posts on that platform. If you’re looking at Instagram and you have published both posts and Stories, for example, you’ll see different metrics for each type of post.
You can change the order in which the posts are sorted with the drop-down box on the right of the page underneath the date picker. In the “Sort by” box, you can choose to order your posts by a variety of metrics specific to that channel. The default is “Engagement”. For Facebook, for example, you can sort your posts by Impressions, Reach, Video Views, Engagement, Click-throughs, Engagement Rate, and Date.
By changing the sorting order, you can better analyze your content performance by the metrics you care the most about. If you’re most interested in conversions and enticing customers & followers to click through to your website, for example, you can sort your social media posts by Click-Throughs or Clicks to see which content delivers the most clicks and which delivers the least.
Export to CSV
You can export all your posts and their data to a CSV file for further reporting or analysis. Before you export, make sure you have the date set to the range you want, and all the posts from that date range are loaded on the page (so at the bottom of the page, you see “No more posts to display for this date range”).