Digivizer offers several tools by which you can customize and focus the data available to you. These tools are a great method of deepening your analysis and understanding of what you’re seeing in your Earned Media and your Paid Media.

A key tool to customize your view of Digivizer is the filter bar.

You can find filter bars at the top of the Earned Media page and the Paid Performance page. Let’s look at them individually.

  • Earned Media filtering

  • Paid Performance filtering

Earned Media filtering

You can find the filter bar for Earned Media at the top of the page, just below the date picker. To the right of the filter bar are options to sort your earned media data by date or by number of engagements. You can either type freely in the filter bar, or you can set custom filters we have provided for you - or both!

To see the filter options, click on the filter bar. A menu will drop down.

On this menu, you can see the typical social media platforms in which your business or brand can gain earned media. “Earned media”, by definition, is some kind of mention or discussion about your business or brand that you don’t typically control - other people talking about you on social media, for example. (This can include your paid influencers and PR, which are somewhat under your control.)

If you want to see all your earned media mentions on Facebook, for example, simply click the button under “Platforms” to turn that filter on, and you will only see Facebook posts that mention your brand @username or hashtags.

The Earned Media page on Digivizer will by default track the @username and #hashtag associated with your business or brand. You can see what these defaults are under the Mentions and Hashtags sections of the filter menu. If you want to change or add to these defaults, please contact us via the support chat in the bubble in the bottom right of your screen in the app.

As we said earlier, you can choose whichever filters you like to customize your data, then also type freely in the filter bar to further customize what you see. If you’re looking for a specific influencer, for example, you can input their username to surface only their posts.

Paid Performance filtering

You can find the filter bar for Paid Performance at the top of the page, just below the date picker. You can either type freely in the filter bar, or you can set custom filters we have provided for you - or both!

To see the filter options, click on the filter bar. Like with Earned Media, a menu will drop down.

There are three kinds of filters in the Paid Performance filter bar. The first is platforms. By choosing a specific paid media platform, you can set the Paid Performance graph and the table below to show you only paid media campaigns from that platform - for example, only LinkedIn campaigns.

You can also set the “Status” as a filter. By using the Inactive filter, you will be able to see in the graph and table only data concerning campaigns that are no longer running. By using the Active filter, you’ll only see data concerning campaigns that are running (as of the last time Digivizer updated your data).

The filter bar also provides a range of Objectives-based filter options. These Objectives are common paid media campaign objectives and must be set when you create your paid campaign on the social media or search platforms.

Finally, as we mentioned, you can also type freely into the filter bar to customize the data view yourself. This is most useful if you have campaign naming conventions - for example, if you include “JULY” in all your July paid media campaigns, or which level of the funnel the campaign is aimed towards, or if the campaign is for a specific event or objective.

Pro tip: you can combine the pre-set filters and the free text typing! Here’s an example of the kind of specificity your filtering could achieve:

  • Active campaigns (Status)

  • on Twitter and Facebook (Platform)

  • with the Engagement objective (Objective)

  • named for your latest paid campaign, called “COMPETITION” (Free text)

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