To get started with Search Query Tracking you first need to ensure you have set up Search Console and connected it to your instance of GA4.
Read our guide How do I get Search Query data in my Digivizer account, to help you ensure you have everything set up to harness the power of Search Queries.
Digivizer Search Query Tracking
One of the most important aspects of SEO is where your web pages rank on search engine results pages. Your position rankings can tell you which keywords and Search Queries are successfully driving traffic and where there’s room for improvement in your SEO strategy.
With Digivizer, you can now check the changes in your position rankings, Search Queries your customers are using to find you and keywords you need to harness in your organic content and paid media strategies.
Digivizer’s Search feature, allows you to quickly;
See which keywords are putting your web pages on page 1 of Google (ranked 1-10)
See where you’re on page 2 (11-20) and decide if you want to pursue those keywords in the future
See where you’re gaining and losing ground in keyword rankings in the “Change” column
Check these results for any date period you choose
Track Search Queries that are important to your brand or content strategy, overtime.
Navigate to the Search tab in the Digivizer platform, set your chosen date range, and view your Search Query Driving the Most Clicks and the Performance of Keywords You're Tracking.
Digivizer’s flexible date range options give you control of the data you’re seeing - this week’s, last week’s, last quarter’s, or whatever date period most concerns you right now.
What is Search Query Tracking
Search Query Tracking allows you to track organic search query performance for specific search terms, including impressions, clicks, click-through rate and average search engine ranking position, over time.
Search Queries Performance data is presented in two ways;
Exact Match Search Query Driving The Most Clicks which provides you with visibility as to the highest exact search query or phrase that generates the most traffic to your website.
Performance of Keywords You're Tracking which provides an aggregate view of the total performance of all tracked keywords you have selected.
Find out more about these definitions here
How do I add a search query to track?
Adding a Search Query to track is easy. You can sort any of the columns in the Search Queries Driving Traffic table to identify your keyword opportunities. Once you have identified, click the icon next to the Search term and add it to your tracking.
Alternatively, click the “Add Search Query” button and type the phrase you wish to monitor.
Why should I track search queries?
Digivizer Search Query Tracking gives you fast access to insights, search opportunities and performance metrics that will inform your SEO strategy.
With Search Query Tracking you can now:
Identify the key search query driving traffic to your website
Add and track your chosen keywords that you wish to track your performance over time
See your impressions, click-throughs, click-through rate and position ranking over time.
You can also easily:
Know what content your customers are searching for by seeing their actual natural language search and what volume is available to you
Measure how and what content is driving valuable traffic to your website
How do I leverage Search Query Tracking Data?
In one platform, in real-time, Digivizer delivers insights from all of the major social and search platforms, normalized to allow real-time comparisons, to help marketers and businesses solve these problems.
As a result, they can make real-time decisions about investments and marketing performance, that together grow sales, revenue and businesses:
For digital marketing and SEO teams: track search trends, search queries, and performance. Helps these teams to identify organic content opportunities, track organic search impressions, search driven traffic, keyword rankings, and more, and compare this performance with other digital marketing channels - including social media and paid advertising - in real time, all in one platform, all in one view. Helps identify the search terms that can further improve paid media deployment.
For SEM or paid search teams: tracks performance of paid search and paid social ads across different channels, allowing marketers and business owners to see what content is actually driving the conversions, helping these team to analyze performance and make better decisions, sooner, about investment and content
For web analytics teams: dedicated teams or individuals can track and compare web metrics, including traffic driven by search and which specific search terms, using one platform to get insights into how visitors interact with the site after arriving from a search engine
For web development teams: delivers real-time insights into which search metrics work, and then what happens on the actual landing pages, to allow design changes and teams to test effectiveness, maximize customer experiences, website effectiveness and functionality
For product or service managers: these managers can track how users search for products, content, or services within the platform in real-time, and what opportunities exist to identify product requirements, product changes, product delivery or product experience. Also allows them to make comparisons against other channels, and collaborate with marketing teams on optimizing go-to-market messages, and programs
For UX/UI designers and researchers: real-time insights into how users search and their actual experience on pages to help determine what is important. UX/UI professionals can work with marketing teams in real-time to optimize the user experience.
For content teams: real-time understanding of what users are searching to guide choice of content pillars and content creation, helping writers, creators and strategists to produce content that remains relevant, informative and sought after, plus test and measure content and alternatives while programs are still in market
Search Query Historical Data
All our plans give you instant access to 30 days of historical data across all your digital channels including social media, search, paid media and your website.
From the date you start tracking a Search Query you will see its period-on-period performance over time.
Once you have been tracking a Search Query for a full quarter, you will be able to adjust the date range to see period-on-period tracking for that Search Query for any period you choose.
How can I track more Search Queries?
All our plans have visibility of their Exact Match Search Query Driving The Most Clicks. This is an out of the box feature which provides you with visibility as to the highest exact search query or phrase that generates the most traffic to your website.
All our other plans include the ability for you to track additional Search Queries of choice. You can check how many are available on your plan here. Once you have reached your plan limit, you will be given the option to upgrade your plan and unlock additional Search Query tracking.