If you’re sharing content on social media, you probably have some kind of goal. Do you want more customers, more sales, more market share of voice? Whatever your goal is, you can track your social media content performance in the most relevant metrics via the Digivizer platform.
Here’s the basics of tracking your metrics. By default, if you see green percentages next to the metrics you care most about on the Overview screen and in the individual Channel Performance account graphs, your content is performing better than it did last week. Congrats! Keep doing what you’re doing.
Wherever you see dips in the graphs or red percentages next to the metrics you care about, your content on that channel is performing worse than last week. What are you doing differently? How can you get back to what works?
Keep in mind that you can click into each Social Account to review specifics of the content posted on that channel and its performance in order to find the best and worst performing content. When it comes to analyzing your social media performance, both “best” and “worst” are useful for figuring out how to do more of what works and less of what doesn’t.
Learn more about using the different sections of Digivizer to analyze your social media marketing performance:
What are social media metrics?
Social media metrics are the results of your social media marketing performance. By tracking your social media metrics, you can pinpoint which areas of your social media marketing are doing well, and which need optimization and improvement.
By connecting your social media accounts to Digivizer, you can access a period-on-period view of social media performance measures. You can see how different content strategies perform across metrics such as total number of posts, number of likes, impressions, reach, video views, engagements, reactions, shares, comments, click-throughs and more. You can also sort the posts for a particular time period to see which performed best for impressions, reach, video views, engagement, click-throughs, engagement rate and more, or reset the posts to show in date order.
Why are social media metrics important?
Social media analytics help you understand whether posts are successful or not. This will help you refine, pivot and optimize your digital marketing strategy. You might test different content on your social media accounts to see which kind of content gets better click-throughs or impressions, helping you identify where your audience is and what they care about from your social content. Tracking these metrics let you see, understand and fix any problems, and improve your marketing ROI.